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40GB PlayStation 3 shows up in US Target for $399

Should sell pretty good even without ps2 bc.

Wallstreet Journal: Sony Slashes Price of PS3 in US by $100

Sony Slashes Price of PlayStation 3
Cut Is Latest Move To Increase Sales During Holidays

By Nick Windfield
October 18, 2007; Page B4

Sony Corp. is slashing the starting price for PlayStation 3 consoles in the U.S. by $100, its latest attempt to boost slow sales of the machine in time for the holiday season.

The move, widely expected after similar actions in Japan and Europe, introduces a new PlayStation 3 model with a 40-gigabyte hard drive for $399. That compares with an earlier entry-level price of $499 on a model with 60 gigabytes of storage capacity. Sony in July lowered the price on the 60-gigabyte model from $599.

After the new pricing move, the PlayStation 3 is only $50 more than its closest competitor, Microsoft Corp.'s $349 entry-level Xbox 360 with a hard drive, though it is still more costly than Nintendo Co.'s $250 Wii.

Billy Pidgeon, game-industry analyst at IDC, predicted the price drop would invigorate PlayStation 3 sales this holiday season, though a bigger impact is likely to occur next year when a stronger lineup of titles will be available for the Sony system, including a new version of a popular game called Metal Gear Solid. "At that price, it comes down to a more justifiable present or gift to yourself," Mr. Pidgeon said.

Sony could use a big boost if it is to catch up to its competitors. U.S. retailers sold 131,000 PlayStation 3 consoles in August, or about 1.75 million total since it went on sale last November, according to NPD Group Inc. In contrast, there were 404,000 Nintendo Wii's sold in August in the U.S., or four million total since it was launched last holiday season, and 277,000 Xbox 360s in August, or 8.3 million since it went on sale two years ago, according to NPD.

The reduction reflects Sony's determination to spur more sales of the PlayStation 3, the Japanese electronics company's most important new product in years. Jack Tretton, president and chief executive officer of Sony's U.S. games division, acknowledged that the relatively high price of the PS3, which Sony has justified by including advanced technology such as a high-definition Blu-ray disc movie player, has been an impediment for many gamers.

"While we were incredibly excited about the technology in PS3 and while it was future-proofed to some degree, it was a bit ahead of its time," Mr. Tretton said in an interview. "The downside of all that technology was the price we had to offer it to consumer at retail. We knew $599 was going to be a challenge for some people based on traditional videogame pricing."

There's a catch to the lower price: The new $399 PlayStation model will not play games designed for the PlayStation 2, Sony's popular older game console. Mr. Tretton conceded that removing that capability, along with a few other features, isn't dramatically reducing Sony's cost of manufacturing the console but will instead encourage buyers of the entry-level PlayStation 3 to purchase more games designed specifically for the new system.

Mr. Tretton said the company's research showed that compatibility with PlayStation 2 games isn't likely to be missed by customers, who most likely already own the older system.

Sony has said it plans to sell 11 million PS3s world-wide this fiscal year, which ends in March.
That translates to just under £200 here which is a scary price for a PS3. It's like offering to sell me a brand new, low spec Ferrari for £20,000!

Shame the UK actual price is £300.
To give this perspective, the elite at the same store is also £300 (premium 360 £250)
The Wii is £180.

The problem Sony may have now is that the Elite as far as I am aware still has bc AND it has a bigger HD. I'd have thought that would put the PS3 40gb release as a bigger sales risk.
\"...and he shall ascend from the fires of Hell...\"
"everyone knows second hand squirrel kills." - Svosen
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I know a few people who have bought the 40gb straight away.
Some people dont care about no BC or the smaller hard drive.
"Tina come get some ham!"

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For those of us (most) who have a ps2, bc isnt really important. A lower price point is, though, so do indeed expect ps3 40 gig to do well this holiday season. I figure in another year there may be a big enough game selection to go along with a $50 or more dollar drop in the 40 gig to justify this purchase...
You guys think the 40gb. buyers got a bad deal... your forgetting about the original 20gb. owners. They got no wi-fi, the smallest HDD, and they payed $500. Now that's a bad deal!Big Grin
Dingodial Wrote:You guys think the 40gb. buyers got a bad deal... your forgetting about the original 20gb. owners. They got no wi-fi, the smallest HDD, and they payed $500. Now that's a bad deal!Big Grin

oh ok
OMG accord, that was the most epic response. It only makes it better by the fact this thread is so old. I'm laughing so hard right now.
"The multiplying villianies of nature do swarm upon him, disdaining fortune with his brandished steel....which smoked with bloody execution." - V

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